Website Maintenance

And Why It's Critical To Your Online Success

From the smallest sole proprietorship to the largest corporation, one thing stands true for all forms of businesses: persistent website maintenance is critical to your online success. 

Think of your website as a global window of your corporate image. A poorly functioning or out of date website is not the image you want to project to new clients. Let us take care of the management of your website, which is proven to help with SEO. We monitor for glitches, design improvements, SEO, and everything else to keep your website the best reflection of your services. Whether you have an update to request or not, we will take care of it for you! 

​If you do have a request, please fill out the form below! 

What is your request?

Glossary

Technical terms, analytic reports and programming languages are difficult to understand, and strenuous to incorporate into a business plan. You know these numbers and information are important, but you’re not sure what it all means… and that’s where we step in to help.  As part of our Maintenance Plan, we are here to provide you with detailed website insight. We’ll offer tips and tricks to help you increase your leads and business. We’ll also keep track of your data so you don’t have to. You’ll receive a new Analytic Report at the beginning of every month.

Lost? We've put together a glossary of website terminology you might hear us mention pretty frequently. 

Acquisition

In simplified terms, acquisition explains where users come from, what they do on your site once they arrive and if they provide a conversion for your business. ​

Back End

The easiest way to understand what we mean when we refer to the "back end" of your website is this: the front end is what you see, while the back end is how it works. The back end can consist of a server, an application, and a database but to avoid confusion we'll keep our description short, sweet, and easy to remember. 

BackLInks

Backlinks are links from other web pages that circle back to pages on your domain. They simply refer to the link from another page to yours. Backlinks are essential for SEO as they help determine a site's importance and value of information. 

Behavior

The behavior of your audience helps us determine how your visitors choose to travel through the various content within your site. With the behavior data from our monthly analytic reports, you will have a better idea of what visitors to your site are doing, what you can do to get them to do more of it, and how use their behavior to create conversions. This is how we turn website visitors into customers!

Blog

When blogging made it's first appearance, it was in the form of personal stories that many people would write about their day-to-day life. However, just like anything else on the web, blogs have evolved tremendously. While they started as hobby for many, they have become an influential business tool that helps to improve SEO and gives your customers the confidence to put their trust in your hands. By increasing keywords or phrases and adding fresh content to your site, it is one of the most inexpensive and effective marketing tools for your website. 

Bounce Rate

Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website. ​This could mean that people are coming to your site and either finding what they want but not anything else or not finding what they want at all. The key to decreasing your bounce rate is to make sure that once visitors land on a page, they are drawn to visiting even more pages throughout your site. This isn’t necessarily as bad as it sounds. Sometimes, the purpose of your website may not be to have visitors browse through a vast array of content, but instead take a call to action. These may include filling out a lead form, leading customers to product sales on another domain, or contacting you directly to inquire about products or services.

CAll to action

A call to action (CTA) is a prompt that tells your users to perform some sort of action. Common CTA's include phrases such as ‘Sign Up’ or ‘Buy Now’ and generally appear in the form of a button or link. To market a service or product successfully, it's critical to have a clear call to action. A CTA will create conversions, revenue, business, and profit - making it the most important piece of the puzzle. 

Code

 A website's code is essentially the instructions written that tell your monitor what to display. Think of it as the recipe that makes up your site. Underneath all the images, fonts, and buttons lies a unique language full of title tags, h1 headings, meta descriptions, and much more that will all be displayed to your customers as an easy to use, interactive interface. 

Conversions

Conversions are essentially the visitors that interacted with your website and took some sort of action that you would consider valuable to your business. Conversions are the ultimate goal of your site. We want to work with you in order to get this number on a monthly uphill climb.

Direct search

Think of direct traffic as visits with no referring website.  These visits were not from search engines, social media, blogs, or other websites. These visitors manually enter the URL of your website, or have it bookmarked.

Domain

To put it simply,  a domain name is the address that you type into a website browser address bar to visit a website. For example, our domain is : http://www.zabyourbusiness.com/. A domain name is like a fingerprint for your website - they are all unique and cannot be shared between different sites. 

Keywords / Key Phrases

You've probably heard that the use of key words and phrases can help to optimize your website for search engines...but what exactly does this mean? Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google, to find what websites that match what are looking for. The keywords you choose to target will determine what kind of traffic you get. 

Organic Search

Organic traffic is what most businesses are looking to increase. This is the traffic coming from search engines such as Google, Yahoo, or Bing.  We’ve done a lot of “behind-the-scenes” work to optimize your site for your target demographic, which will naturally improve your search engine optimization.

Pageviews

Just as the name implies, a pageview is recorded every time a page is viewed. When a visitor hits the back button, a pageview is recorded. When a visitor hits refresh, a pageview is recorded.

referral traffic

Referral traffic is the visits to your site outside of search engines. For example, if someone clicks on a link to go to a new page on a different website, this is a referral visit to the second site.

Search Engine Optimization (SEO)

You might know that SEO stands for search engine optimization​. You might also know that improving your SEO is good for your website. For a lot of people though, that's where their familiarity with SEO begins and ends. So what do we mean when we refer to the SEO of your site? 

SEO is simply the act of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. You can think of SEO as quality control for websites. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This also provide visitors with a good experience of using your site and encourage repeat visits. (Which in the end, is most important.)

Sessions

Let’s think of your website like your favorite local coffee shop. It’s Monday morning and you’re tired. You swing by the coffee shop on the way to work. Halfway through the workday, your eyes begin to get heavy and your concentration dwindles. During your lunch break, you make a second stop at your beloved java shop. In analytic terms, that would be one user and two sessions that day.

Social Traffic

Social traffic refers to traffic coming from social networks and social media platforms.