We are excited to share that we have been working with Rainy River Community College to rebrand the college and consult in marketing efforts.
View the new changes and press release below!
Rainy River Community College (RRCC) is gearing up for Fall semester with a fresh and modern college and athletic logo, as well as a new tagline: We are Voyageurs. This is all a part of RRCC’s rebranding initiative to better communicate the benefits of receiving a low-cost, high quality education in our Northern Minnesota setting. We boast small class sizes and the staff and faculty know each and every student.
This past spring, RRCC hired Zab Consulting, a locally-owned and operated web design and marketing company in International Falls, MN, to lead the rebranding process. Through the partnership, data collected from focus groups and surveys was analyzed to create a marketing plan and new logos for the initiative. RRCC is hopeful that rebranding will contribute to increasing enrollment and attracting new partnerships as it looks to the future.
RRCC Director of Marketing and Recruiting, Molly Franz, said, “Based on feedback from current and former RRCC students, prospective students are communicating and receiving messages differently now than in previous years. Recruits from out of the area may only be able to view what RRCC has to offer based on the website, social media pages, etc. It is crucial we are proactive in modernizing the RRCC academic and athletic logos, layout and look of the website, communication flow and marketing pieces to increase enrollment.”
Zab and RRCC bring forth a design focused on a canoe, which reflects a historical Voyageur’s way of life. While the identity of a Voyageur may be unfamiliar to students outside of the region, a canoe is used in most parts of the world. Similar to how a canoe allowed a Voyageur to navigate treacherous rapids and dangerous open waters to reach his destination, we believe Rainy River Community College allows students to reach their destinations and career goals. Further, many students who attend Rainy River Community College from faraway places, including Puerto Rico, Florida, and Texas, often are not fully aware of the details of the college prior to setting foot on campus for the first day of classes. These students are courageous travelers exploring a new frontier. Our hope is to instill a message to students and the community that we are Voyageurs.
Dr. Roxanne Kelly said, “This is a time of change at Rainy River Community College. The new logo brings a fresh perspective to the college and supports our efforts to grow and support our students as well as our community. We are all Voyageurs and are proud of what we stand for. Our new logo captures our pride and our commitment to excellence.”
Rainy River Community College encourages local businesses, community organizations, and individuals to welcome students to our community. Working with the International Falls Chamber of Commerce, area businesses can show their support by displaying a poster to welcome students to the community.
Please visit our website (rainyriver.edu), which will be updated soon to reflect the new branding, to learn about athletic events, activities, and even how you can become a voyageur with our certificate and degree programs.
Rainy River Community College, located in International Falls, is a member of the Northeast Higher Education District (NHED) and the Minnesota State system. We are an affirmative action, equal opportunity employer and educator.
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