On the Map: Why a Google+ Page is Vital

Business owners and marketers understand, a business "to do" list quickly grows, and frankly, it can be overwhelming. To stay connected to your audience and to attract customers, you need to keep up with your competition... and everyone is using online tools. 

But, we will let you in on a [secret] tool that not enough businesses are using. Google+. In 2012, only 40% of marketers used Google+, according to the Huffington Post. 

Here's what you need to know: When you set up a Google account for your business, you connect to tools your (potential) customers use frequently. Think of Google Maps, YouTube, Gmail, and plain old Google search. When you have a Google account and specifically a Google+ page, Google likes you, because, well, you're giving Google business! Your business Google+ page will show up in searches. 

Plus, you'll be able to control your Google Map listing, ensure you're even on the map, have a YouTube account, and more. Worry less about managing your Google+ page as you do your Facebook/Twitter pages (however, a picture and some posting is helpful) since the plain old truth is fewer people care about and use Google+. In 2012, 30% of users who made a public post on their Google+ page never make a second post (Huffington Post). Yikes.

Google also offers a host of other FREE RESOURCES to businesses. We certainly don't recommend all of the tools, but some worth checking out, besides the ones we mentioned above, are the following:

• Google Drive (to share and save (large) documents and more on the cloud)
• Google Calendar (you can embed this in your website, like we did here, and share with multiple people!)
• Google Hangouts (for video conferencing and meeting with customers at a distance)
• Google Voice (have a separate phone number and voice mail that syncs to your existing phone - for free! Seriously! It's the greatest (and most secret) resource Google offers, in our opinion!)

What Google resource helps you conduct your business more efficiently? Tell us below!

Need help setting up your Google account? We are here to help. Call us today!